Ridin' Solo
UX Designer | 2020
I was inspired to use this process after reading “Solving Product Design Exercises” by Artiom Dashinsky.
According to Klook’s Solo Travel Global Survey, which gathered close to 21,000 respondents across 16 markets, there are multiple reasons why people choose not travel solo.
Based on Klook’s 2020 Global Travel Survey, which gathered close to 21,000 responses, Gen-Z (80%) and Millennials (79%) said they have already traveled alone or would be keen to plan a trip. These are the groups I will focus on.
My product will be with the customer before and during their travels. Primarily before they travel because we will need to assist them with their plans and resolve their concerns.
Build a responsive web application, which can help users access their product from various devices.
After defining the core tasks a user will take when using the product, I was able to organize the tasks into flows. I decided to break the app into 3 parts.
After getting a good sense of what the app will include, it was time to start sketching the interfaces for all the routes users would take.
After sketching out the interfaces for each user flow, it was time to start wireframing in Figma. To me, wireframing is a great opportunity to start establishing the UI based on visual design principles.
When moving into Hi-Fidelity, the biggest focuses are: consistency, minimalism, and clarity. I decided to use a sea-green as a primary color because it would complement some of the images being used on various sections.
Planning a trip solo is one of the biggest challenges a traveler will face. It's important that we keep this step as simple as possible.
The user will have the ability to add activities and other important details to their trip. This task can boost a solo-traveler's confidence knowing they’re doing things that are safe and recommended by other fellow solo-travelers.
The user will have the opportunity to connect with other solo-travelers who are currently in-town or have previously visited the destination.
How might we help individuals feel like they're making progress in their meditation practice?
